Vera Koch, VP of Global Marketing, eSalon & Colorsmith
With over 15 years of professional experience, Vera Koch is Vice President of Global Marketing at eSalon and Colorsmith, leading global marketing, brand strategy and campaign development.
In her current role, Vera has been instrumental in leading the creative redesign for eSalon, its expansion into new markets, and the brand’s strategic pivots in response to a significant increase in demand during the COVID-19 pandemic, among other notable achievements. Leveraging her wealth of creative and analytical expertise, Vera drove the marketing strategy and execution for the recent launch of Colorsmith – a first-to-market salon-grade, at-home hair color solution for men.
Prior to working for eSalon and Colorsmith, Vera was Vice President of Global Marketing for PRAVANA where she was responsible for spearheading the creative campaign for one of the company’s fastest color line rebrands in the company’s history. She also served as Head of Marketing for Schwarzkopf Professional USA.
Vera is a graduate in International Business from the European Business School in Germany, the University of Queensland in Australia and CERAM Grande École in France. She also earned executive education degrees at the Harvard Business School and INSEAD Business School in the U.S. When she’s not dreaming up the next big marketing campaign, she enjoys spending her time winding down with yoga, time with family and friends, and indulging in craft coffee.
